Targeted Marketing at its Best

J.F. Griffin works with its advertising partners to make these high-quality publications possible. Our advertising partners reach the most active consumers in the fishing and hunting communities while helping Fish & Wildlife agencies save a significant amount on print and production costs. In addition to all the benefits of traditional print exposure, our advertisers benefit from projecting a feeling of genuine goodwill and credibility that no other media can offer. Finally, because the ad to editorial ratio is much lower than that of traditional magazines, ad impressions are not lost in a sea of competitors.

"With consumers harder to reach than ever, ad spending on targeted and easily measured media is outpacing outlays for older, less focused media forms."