April 20, 2007

Tennessee Wildlife Resources Agency Upgrades Regulation Guides for Sportsmen

The TWRA announced today it is undertaking a full redesign of the official hunting and trapping, fishing and waterfowl hunting regulation guides for 2007/2008. The publications, which have traditionally been printed on newsprint, will be completely redesigned. The new layout and design will result in an easier to read publication with a high quality look and feel. The new publications will be printed in full color on a high quality magazine stock paper. This improvement makes Tennessee one of a handful of wildlife resource agencies in the country working to deliver a higher quality publication to its sportsmen.

"The new improved regulation approach is actually saving the TWRA money because the effort is being supported by advertising revenue and we felt that our sportsmen deserved something more user friendly than our existing guides," said TWRA Chief of Information and Education Don King. "I'll admit that over time our regulations have become pretty complicated. One of our goals with this effort is to make the information easier to understand. We are excited about the opportunity to provide a higher quality, more valuable publication while at the same time saving the agency money."

While the TWRA has introduced improvements to the hunting and fishing regulation guides in recent years, including editorial sections in areas such as statewide deer harvests and deer outlooks, this new approach will be a complete overhaul, which will include more articles of interest to state anglers and hunters. The new design of the guides is intended to provide an easier format for finding necessary rules and regulations, as well as information to help sportsmen be more successful during the fishing and hunting seasons.

Working with the conservation publisher, J. F. Griffin Publishing, LLC, the TWRA will be introducing the new look with the hunting regulation guides available in late July. J. F. Griffin Publishing, LLC has won national awards for its work with fish and wildlife agencies, and is a leader in the production of high quality regulation guides supported through advertising revenue. The company will be accepting advertising reservations for the TWRA Hunting & Trapping Guide until June 19. Reservations in the Waterfowl Hunting Guide will be accepted through July 6, 2007 and in the Fishing Guide through December 2, 2007. For additional advertising information in the TWRA regulation guides, contact J. F. Griffin Publishing at 1-413-884-1001.